{"id":4695,"date":"2020-03-03T20:33:54","date_gmt":"2020-03-03T23:33:54","guid":{"rendered":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/?page_id=4695"},"modified":"2020-11-24T19:17:22","modified_gmt":"2020-11-24T22:17:22","slug":"servico-mkt-de-conteudo","status":"publish","type":"page","link":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/servico-mkt-de-conteudo\/","title":{"rendered":"Servi\u00e7o &#8211; MKT DE CONTE\u00daDO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4695\" class=\"elementor elementor-4695\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3872282e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3872282e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d14c3a4\" data-id=\"2d14c3a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b462797 elementor-widget elementor-widget-heading\" data-id=\"5b462797\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing de Conte\u00fado<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de1385d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4de1385d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b7fce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b7fce6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63cee0f\" data-id=\"63cee0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a115e7e elementor-widget elementor-widget-heading\" data-id=\"a115e7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">servi\u00e7os<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8d116 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fd8d116\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a6f07 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2a6f07\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/servico-inbound-mkt\/\">\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inbound Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/seo-posicionamento-sites\/\">\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/gestao-redes-sociais\/\">\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gest\u00e3o de Redes Sociais<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/servico-links-patrocinados\/\">\t\t\t\t\t<span class=\"elementor-icon-list-text\">Links Patrocinados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t<a href=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/servico-automacao-de-mkt\/\">\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automa\u00e7\u00e3o de Marketing<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b502be5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b502be5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/materiais.combiz.com.br\/materiais-educativos\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\" id=\"bt_download_pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD KIT MATERIAIS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89f05f elementor-widget elementor-widget-testimonial\" data-id=\"b89f05f\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper elementor-testimonial-text-align-left\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Nossa parceria com a Combiz nos permitiu alcan\u00e7ar resultados que sozinhos n\u00e3o conseguir\u00edamos.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Gustavo Rosenbaum<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Diretor Comercial Vensis<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b96e1b\" data-id=\"2b96e1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725f45b elementor-widget elementor-widget-image\" data-id=\"725f45b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1020\" height=\"1020\" src=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-content\/uploads\/2020\/03\/Card_Cont.png\" class=\"attachment-large size-large\" alt=\"Conte\u00fado\" loading=\"lazy\" srcset=\"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-content\/uploads\/2020\/03\/Card_Cont.png 1024w, https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-content\/uploads\/2020\/03\/Card_Cont-150x150.png 150w, https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-content\/uploads\/2020\/03\/Card_Cont-300x300.png 300w, https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-content\/uploads\/2020\/03\/Card_Cont-768x768.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130a0a7 elementor-widget elementor-widget-text-editor\" data-id=\"130a0a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h4><span style=\"color: #201f1f; font-family: 'Roboto Slab', sans-serif; font-size: 16px;\"><b>Marketing de Conte\u00fado<\/b> \u00e9 o motor do Inbound Marketing.\u00a0<\/span><\/h4><div><p>Ele consiste em entregar conte\u00fado de forma relevante para o p\u00fablico da sua empresa, sem falar diretamente de sua marca ou de seus produtos e servi\u00e7os. Apostando no conte\u00fado, sua empresa pode se tornar refer\u00eancia, ganhar autoridade em determinado assunto e assim influenciar numa futura decis\u00e3o de compra.<\/p><p>O conte\u00fado pode ser disponibilizado de diversas formas, em formatos de <strong>artigos, blogpost, newsletter, e-books, v\u00eddeos e postagens nas redes sociais.<\/strong><\/p><\/div><p>Sim, a gest\u00e3o de redes sociais tamb\u00e9m est\u00e1 dentro do marketing de conte\u00fado. <strong>Facebook, Instagram, Twitter, Linkedin, WhasApp<\/strong>, todas as redes sociais podem ser exploradas em prol da sua marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2522243 elementor-widget elementor-widget-text-editor\" data-id=\"2522243\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div>Inbound Marketing, SEO e Marketing de Conte\u00fado s\u00e3o estrat\u00e9gias complementares para atrair leads, aumentar o tr\u00e1fego do site, refor\u00e7ar a marca, educar o mercado e gerar vendas, de forma org\u00e2nica, para o seu neg\u00f3cio.<span style=\"color: #201f1f; font-family: 'Roboto Slab', sans-serif; font-size: 16px;\"><br \/><\/span><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8841b33 elementor-widget elementor-widget-accordion\" data-id=\"8841b33\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1421\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-1421\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">COMO TRABALHAMOS?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1421\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1421\"><p style=\"color: rgb(0, 0, 0);\">Nosso escopo de trabalho \u00e9 dividido em&nbsp;<span style=\"font-weight: 700;\">Diagn\u00f3stico, Planejamento<\/span>,&nbsp;<span style=\"font-weight: 700;\">Execu\u00e7\u00e3o<\/span>&nbsp;e&nbsp;<span style=\"font-weight: 700;\">An\u00e1lise<\/span>.<span style=\"font-weight: 700;\">&nbsp;<\/span><\/p>\n<div>\n<h5><span style=\"font-weight: 700;\">DIAGN\u00d3STICO:<\/span>&nbsp;<\/h5>\n<ul style=\"color: rgb(0, 0, 0);\">\n<li>An\u00e1lise do Mercado e Diagn\u00f3stico Atual da Empresa.<\/li>\n<\/ul>\n<p style=\"color: rgb(0, 0, 0);\"><span style=\"font-weight: 700;\">PLANEJAMENTO:<\/span><\/p>\n<ul style=\"color: rgb(0, 0, 0);\">\n<li>Defini\u00e7\u00e3o de Personas<\/li>\n<li>Defini\u00e7\u00e3o da Jornada de Compra<\/li>\n<li>Defini\u00e7\u00e3o da Proposta \u00danica de Valor<\/li>\n<li>Defini\u00e7\u00e3o de Identidade Visual<\/li>\n<li>Defini\u00e7\u00e3o de Palavras-Chave<\/li>\n<li>Defini\u00e7\u00e3o de Ferramentas de Apoio<\/li>\n<li>Defini\u00e7\u00e3o de Cronograma<\/li>\n<li>Defini\u00e7\u00e3o de Linha Editorial<\/li>\n<li>Defini\u00e7\u00e3o de Objetivos<\/li>\n<\/ul>\n<\/div>\n<p style=\"color: rgb(0, 0, 0);\"><span style=\"font-weight: 700;\">GEST\u00c3O:<\/span><\/p>\n<ul style=\"color: rgb(0, 0, 0);\">\n<li>Estrutura\u00e7\u00e3o e Execu\u00e7\u00e3o das a\u00e7\u00f5es planejadas, sempre em conson\u00e2ncia com o cliente.<\/li>\n<\/ul>\n<p style=\"color: rgb(0, 0, 0);\"><span style=\"font-weight: 700;\">AN\u00c1LISE DE PERFORMANCE:<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\"><\/span><\/p>\n<ul style=\"color: rgb(0, 0, 0);\">\n<li><span style=\"font-weight: 700;\"><span style=\"font-weight: 400;\">Com base em relat\u00f3rios peri\u00f3dicos, resultados s\u00e3o avaliados, rumos corrigidos e novos objetivos s\u00e3o tra\u00e7ados.<\/span>&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de Conte\u00fado servi\u00e7os Inbound Marketing SEO Gest\u00e3o de Redes Sociais Links Patrocinados Automa\u00e7\u00e3o de Marketing DOWNLOAD KIT MATERIAIS &#8220;Nossa parceria com a Combiz nos permitiu alcan\u00e7ar resultados que sozinhos n\u00e3o conseguir\u00edamos.&#8221; Gustavo Rosenbaum Diretor Comercial Vensis Marketing de Conte\u00fado \u00e9 o motor do Inbound Marketing.\u00a0 Ele consiste em entregar conte\u00fado de forma relevante para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/pages\/4695"}],"collection":[{"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/comments?post=4695"}],"version-history":[{"count":20,"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/pages\/4695\/revisions"}],"predecessor-version":[{"id":5308,"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/pages\/4695\/revisions\/5308"}],"wp:attachment":[{"href":"https:\/\/dev.combiz.com.br\/sitecombizantigo\/wp-json\/wp\/v2\/media?parent=4695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}